Off-Page Optimization

"Don't Forget Your Off-Page Optimization"

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Off-Page SEO

Off-page SEO" (also called "off-site SEO") refers to actions taken outside your website to knock your rankings within search engine results pages (SERPs).

Enhancing for off-site ranking factors includes improving search engine and user perception of a site's popularity, relevance, trustworthiness, and authority. This is fulfilled by other reputable places on the Internet (pages, sites, people, etc.) linking to or assisting your website, and effectively "vouching" for the quality of your content.




Why does off-page SEO matter?

While search algorithms and ranking factors are constantly altering, the consensus within the SEO community is that the aptness, trustworthiness, and authority that effective off-page SEO affords a website still play a major role in a page's ability to rank.




Why does off-page SEO matter?

While search algorithms and ranking factors are constantly altering, the consensus within the SEO community is that the aptness, trustworthiness, and authority that effective off-page SEO affords a website still play a major role in a page's ability to rank.




Links and off-page SEO

Building backlinks is at the heart of off-page SEO. Search engines do use backlinks as identifiers of the linked-to content's quality, so a site with many high-value backlinks will usually rank much better than an otherwise equal site with lesser backlinks. There are three main types of links, explained by how they were earned: natural links, manually built links, or self-created links.